Smart Bluetooth Speaker
Sony's smart Bluetooth speaker LF-S80D will differentiate itself from similar products by Apple, Amazon, and Google, with sound quality as its main selling point. It adopts a 360-degree surround sound speaker design and is equipped with a powerful bass unit.
On the software side, it collaborates with JD.com's intelligent DingDong platform and iFlytek, supporting voice commands for song switching, weather and other life information queries, and smart home product control.
Hi·Res Noise-Canceling Headphones
Sony announced that three noise-canceling headphones will officially enter the domestic market at this year's IFA, including fully wireless, neckband, and over-ear models.
All three products adopt Sense Engine technology. When connected to a smartphone, the phone can recognize the usage scenario and automatically match the noise-canceling mode for intelligent noise reduction.
For example, when walking outdoors, it automatically enters the "ambient sound" noise-canceling mode, which can enhance the music listening experience while maintaining sensitivity to environmental sounds; at the airport, it automatically enters the "voice" noise-canceling mode, reducing ambient noise while preserving human voices to prevent missing airport announcements; when riding in a vehicle, it enters full noise-canceling mode, allowing users to immerse themselves in music.
The noise-canceling bean WF-1000X is the first fully wireless headphone to incorporate noise-canceling functionality, featuring a 6mm driver unit and a charging case to ensure battery life.
The other two noise-canceling headphones incorporate "atmospheric pressure noise-canceling optimization" technology, which optimizes noise reduction at high altitudes during flights to enhance the effect.
H.ear Series
The fashion-focused H.ear series products have added five new color options: mint green, light gold, gray-black, twilight red, and moonlight blue.
The upgraded new products include three wireless models, which not only improve noise-canceling performance but also add a "quick notification" feature that vibrates to alert users of incoming calls.
Walkman
As the upgrade of the A30, the Walkman NW-A40 series adopts the same color scheme as the h·ear series. On the hardware side, high-purity tin soldering technology is designed for the S-Master HX integrated circuit, further optimizing the circuit board layout to reduce noise.
Another model, the NW-ZX300A, is equipped with Sony's S-Master HX chip, featuring 4.4mm balanced output, supporting native DSD playback and 384kHz/32bit LPCM playback. It uses the same core components as the WM1 Gold Brick, with a significantly reduced weight of 157 grams, and supports up to 30 hours of battery life.
SoundBar
The HT-ST500 supports Dolby Atmos sound effects. On the hardware side, it is equipped with two audio processing components: Sony's noise-canceling DSP and a Dolby Atmos chip. The product features 7 speaker units and supports 7.1 channels.
Voice Recorder Voice Recorder
Portable Voice Recorder
Sony's new voice recorder ICD-TX800 comes with a remote control for the recorder itself, allowing remote start/stop recording, and also supports control via a mobile app. Recorded audio supports high-fidelity stereo.
EXTRA BASS Portable Bluetooth Speaker
In addition to the smart speaker launched specifically for the Chinese market, the EXTRA BASS series, focusing on bass effects for outdoor use, has also been updated. The chip supports USB playback, and the exterior includes a ring LED light ring, making it convenient for young people's parties. The product supports connecting up to 10 speakers in series, has IPX5 waterproof rating, and offers up to 14 hours of battery life.
